Kyosei Creative | Better Stock-up on Kim Chi and Canned Peaches: Mobilegeddon is Coming.

Better Stock-up on Kim Chi and Canned Peaches: Mobilegeddon is Coming.

Did anyone notice Google’s addition of “mobile-friendly” labels to SERPs (Search Engine Results Pages) back late in 2014? It turns out it wasn’t science fiction. It was foreshadowing. The 2014 update (which showed which sites are pleasant to navigate and which require the old pinch ‘n poke on your iPhone), was a prelude. The big change starts on April 21, 2015.

With the rise in market share of mobile users, and 50% of Google’s search traffic now coming from mobile, we’ve long expected similar adjustments to Google’s search algorithms. That time has come. Indeed, Google employee Zineb Ait Bahajji states that the April 21 changes will cause a “significant impact” to search results favoring websites and apps when viewed from a mobile device.

So what’s the big deal?

SEO people are a dramatic lot. They’re calling this algorithm change Mobilegeddon. Like, mobile armageddon. Scary stuff.

So how significant is Mobilegeddon? It’s hard to say. But Bahajji did say that the April 21 change would be more significant than either the Penguin or Panda algorithm changes. So yes, that’s huge. Google has always been pretty tight-lipped about its algorithms (the raison d’etre of the SEO industry and its associated voodoo). But this time, Google is being pretty specific about the types of sites that are going to benefit (and suffer) from this shift. Namely, if your site has a mobile version or (better yet) responsive design, you’re fine. If not, you’re in trouble. In fact, rumours have been circulating that with no mobile-friendly version of your site, you could be removed from mobile searches entirely. How bad is this? Well, if it were true (and for perspective’s sake), you could lose up to 60% of the traffic that would have formerly found you via their smartphone’s. Granted, I haven’t been able to find any official confirmation of that (and I personally doubt that Google would go that far … but then again, who knows?). Imagine, though, for a moment, that your non-responsive site becomes invisible to all mobile viewers. Think of the significance of that. You’d be invisible to something like 50-60% of searchers (ie. all mobile traffic), no matter how relevant your content is. Shocking. Though, to be honest, you were potentially already turning away tons of viewers, who’d poke at your link then navigate back when they didn’t want to commit to pinching and zooming around your page at random.


Will Mobilegeddon affect my website? (see also: “Is it time to panic?”)

Does your site pass the Google test? Plug in the URL here to see:

If it passes, yay. Crack open a bottle of bubbly – a good one – because you just saved yourself a bit of money and a lot of hassle.

If it doesn’t, you’re at a major risk for losing a lot of eyeballs come April 21. But all is not lost…

We’ll be posting fixes in the next couple days!



Penguins, panda bears and mobilegeddon (oh my)

You’re not so scary now, Mr. Penguin.

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