Blog

Deliver What Your Headline Promises. Quit Clickbait.

To many Internet-dwellers, clickbait-y headlines have become synonymous with headaches, cursing and disappointment. It’s time for online marketers to adapt. Traditionally, Internet ad money is generated by clicks and views, so it’s no surprise that we live in the age of clickbait. Log on to Facebook, or any website,...

4 Reasons to Get to Know Your Competition

We can all benefit from a good, long look at the competition. Here are 4 reasons why: It’ll give you ideas Nothing is as inefficient as starting an enterprise with the idea that everything will be built from the ground up. This goes double for marketing; your competition is...

Viral Campaigns: How ALSA Won Big by Enabling Others to Create Content

The big social media story of 2014 so far has been the ubiquitous ALS ice bucket challenge. It’s significant for several reasons. For one, donations to the ALSA topped $100 million (up from $2.7 million in the same time period in 2013). Interesting from a marketing perspective is just how...

“Marketing 101: The Music Analogy” on Red Slice

Is marketing really like music? Kyosei’s Boyan Blocka thinks so. See what he has to say over on Red Slice: The actual marketing piece is the song that’s played. Carefully scored and crafted, drafted and re-drafted, a marketing piece must live and breathe the spirit of the brand and be consistent...

3 Essentials of Market Research

Market research is the most critical element of starting and growing a successful business, yet it is often overlooked completely or glossed over. Most entrepreneurs in the start-up stage are so enamored with their idea that they are actually reluctant to go out and do research that might prove...

3 Critical Skills for Business Success

In the today’s business world, information is currency. It pays to fill your informational bank account to create a profitable future. Adam Toren from Entrepreneur Magazine touches on three areas worth studying to grow your chances for business success online. Below, see our thoughts on the matter: Design You must have...