Flooring might not have a reputation for being the sexiest industry in the world, but, with this display design for Frontier Luxury Flooring, we should consider that reputation officially challenged. Our designer, Natasha Johnson, designed the layout of the floorboards and the lettering for each chalkboard (one of her specialties), to create a simple, modern but unforgettable look, both easy on the eye and in harmony with Frontier’s brand guidelines.