Finding and expressing the essence of your brand goes far deeper than a professional logo and a fancy website. When aligned with your strengths and values and a clear understanding of your unique points of differentiation, your brand is both a shining beacon to attract outsiders and a rallying cry to energize your team. Our experienced branding process helps you translate ideas and feelings into the colors, words, images and, ultimately, guidelines for execution.
For new organizations, the brand identity development process can seem slow. New business owners are excited to get started with a website and business cards. However, if you’ve taken the time to go through a brand development process, creating a website and other brand media can be both faster and ultimately cheaper. A solid set of brand guidelines helps you communicate with graphic designers, web designers and copywriters to ensure that they create something that will excite you, your team and your customers.
Established organizations probably already know the value of a strong brand and explicit brand guidelines. They engage Kyosei for brand development services to strengthen, shift and document their brand. They come to us because it often helps to get an outside perspective from an expert.
From slogans and taglines to logos, business cards, fonts and more, brand development can yield a wide variety of opportunities. Below, see a few selections from our brand development portfolio.
