Marketing

Is Mobilegeddon a good thing?

The end (of non-responsive design) is nigh! Whenever we hear Mobilegeddon we hear a wrestling announcer’s echoic baritone voice for some reason. But is it really so ominous? Could Mobilegeddon maybe even be a good thing? We think so....

Deliver What Your Headline Promises. Quit Clickbait.

To many Internet-dwellers, clickbait-y headlines have become synonymous with headaches, cursing and disappointment. It’s time for online marketers to adapt. Traditionally, Internet ad money is generated by clicks and views, so it’s no surprise that we live in the...

Viral Campaigns: How ALSA Won Big by Enabling Others to Create Content

The big social media story of 2014 so far has been the ubiquitous ALS ice bucket challenge. It’s significant for several reasons. For one, donations to the ALSA topped $100 million (up from $2.7 million in the same time period...

“Marketing 101: The Music Analogy” on Red Slice

Is marketing really like music? Kyosei’s Boyan Blocka thinks so. See what he has to say over on Red Slice: The actual marketing piece is the song that’s played. Carefully scored and crafted, drafted and re-drafted, a marketing piece must live...

3 Key Places to Invest Your Marketing Dollars

Is cheap really cheaper? Saving money is always good. That doesn’t always mean spending less. In this video from Entrepreneur Magazine, Karen Leyland tells us that one of the classic mistakes businesses and start-ups make when branding or marketing...