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  • Kyosei Creative | Is Mobilegeddon a good thing?

    Is Mobilegeddon a good thing?

    In April 10, 2015
    No Comments
    The end (of non-responsive design) is nigh! Whenever we hear Mobilegeddon we hear a wrestling announcer’s echoic baritone voice for some reason. But is it really so ominous? Could Mobilegeddon maybe even be a good thing? We think so....
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  • Kyosei Creative | Deliver What Your Headline Promises. Quit Clickbait.

    Deliver What Your Headline Promises. Quit Clickbait.

    In October 2, 2014
    No Comments
    To many Internet-dwellers, clickbait-y headlines have become synonymous with headaches, cursing and disappointment. It’s time for online marketers to adapt. Traditionally, Internet ad money is generated by clicks and views, so it’s no surprise that we live in the...
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  • Kyosei Creative | Viral Campaigns: How ALSA Won Big by Enabling Others to Create Content

    Viral Campaigns: How ALSA Won Big by Enabling Others to Create Content

    In September 18, 2014
    No Comments
    The big social media story of 2014 so far has been the ubiquitous ALS ice bucket challenge. It’s significant for several reasons. For one, donations to the ALSA topped $100 million (up from $2.7 million in the same time period...
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  • Kyosei Creative | "Marketing 101: The Music Analogy" on Red Slice

    “Marketing 101: The Music Analogy” on Red Slice

    In September 16, 2014
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    Is marketing really like music? Kyosei’s Boyan Blocka thinks so. See what he has to say over on Red Slice: The actual marketing piece is the song that’s played. Carefully scored and crafted, drafted and re-drafted, a marketing piece must live...
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  • Kyosei Creative | Branding With Integrity

    3 Key Places to Invest Your Marketing Dollars

    In December 1, 2012
    No Comments
    Is cheap really cheaper? Saving money is always good. That doesn’t always mean spending less. In this video from Entrepreneur Magazine, Karen Leyland tells us that one of the classic mistakes businesses and start-ups make when branding or marketing...
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