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Social Media Best Practices: Focus on your social audience
Social media has a bad reputation for being a channel for self-absorbed people to talk about themselves and share pictures of their lunch. Whatever those people get out of it, they’re not going to be very successful at building... -
Deliver What Your Headline Promises. Quit Clickbait.
To many Internet-dwellers, clickbait-y headlines have become synonymous with headaches, cursing and disappointment. It’s time for online marketers to adapt. Traditionally, Internet ad money is generated by clicks and views, so it’s no surprise that we live in the... -
4 Reasons to Get to Know Your Competition
We can all benefit from a good, long look at the competition. Here are 4 reasons why: It’ll give you ideas Nothing is as inefficient as starting an enterprise with the idea that everything will be built from the... -
Viral Campaigns: How ALSA Won Big by Enabling Others to Create Content
The big social media story of 2014 so far has been the ubiquitous ALS ice bucket challenge. It’s significant for several reasons. For one, donations to the ALSA topped $100 million (up from $2.7 million in the same time period...
